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	<title>Steve Leroux &#187; marketing</title>
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		<title>10 out of 10</title>
		<link>http://steveleroux.com/2007/11/10/10-out-of-10/</link>
		<comments>http://steveleroux.com/2007/11/10/10-out-of-10/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 17:09:18 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[philosophy]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.bigadventures.com/?p=106</guid>
		<description><![CDATA[An article in today&#8217;s paper discussed your carbon footprint. They talk about some cars, and how each one gets an EPA &#8220;greenhouse gas score&#8221; out of 10 (higher is better). A GMC Yukon gets a 3 out of 10; a Prius gets 10 out of 10. A perfect score? For a car which only reduces [...]]]></description>
			<content:encoded><![CDATA[<p>An article in today&#8217;s paper discussed your carbon footprint.  They talk about some cars, and how each one gets an EPA &#8220;greenhouse gas score&#8221; out of 10 (higher is better).  A GMC Yukon gets a 3 out of 10; a Prius gets 10 out of 10.</p>
<p>A perfect score?  For a car which only reduces greenhouse gas emissions by a 1/3 compared to a behemoth SUV?</p>
<p>A bicycle should be 10/10.  Walking should be 10/10.  A fuel-cell car with hydrogen generated from a solar source should be 10/10.  But the Prius is far from perfect, and it&#8217;s doing us all a disservice to pretend that&#8217;s the best we can do.</p>
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		<title>Swarthy Choice</title>
		<link>http://steveleroux.com/2007/11/02/swarthy-choice/</link>
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		<pubDate>Fri, 02 Nov 2007 14:57:19 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[politics]]></category>
		<category><![CDATA[bus]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.bigadventures.com/?p=100</guid>
		<description><![CDATA[There&#8217;s an ad on the bus warning everyone to be vigilant of stray packages. These ads are sad and ultimately destructive of the society they&#8217;re supposed to protect. I wish we could learn to think more rationally about risk. But anyway, that&#8217;s not what prompted this post. The ad has a picture of a suitcase-like [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s an ad on the bus warning everyone to be vigilant of stray packages.  These ads are sad and ultimately destructive of the society they&#8217;re supposed to protect.  I wish we could learn to think more rationally about risk.</p>
<p>But anyway, that&#8217;s not what prompted this post.  The ad has a picture of a suitcase-like bag sitting alone on a seat.  In the frame next to it, squinting at the bag, is a close-up of a face that is nothing if not Arab-looking (or perhaps Indian, it&#8217;s hard to tell).  Now, it&#8217;s not clear if this guy is squinting at the supposed bomb because he&#8217;s being vigilant, or if he&#8217;s squinting because he&#8217;s the bad guy with a hard, unapproachable look.  Either way, did they have to make him look Arabic?  There&#8217;s no such thing as &#8220;accidental&#8221; choices in the advertising world.<br />
(As an aside: In the 1990&#8242;s, <a href="http://www.laalmanac.com/crime/cr03x.htm#LA"><strong>twice as many </strong><strong>people</strong></a> were killed by <strong>roving death squads in Los Angeles County </strong>as were killed by foreign terrorists on 9/11.)</p>
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